Because misinformation is as dangerous as the virus.

Going Viral is an interactive artwork that invites people to share COVID-19 informational videos featuring algorithmically generated celebrities, social media influencers, and politicians that have previously spread misinformation about coronavirus. In the videos, the influencers deliver public service announcements or present news stories that counter the misinformation they have spread. Viewers are invited to share the videos on social media to help intervene in the current infodemic that has developed alongside the coronavirus.


Going Viral was commissioned by the NEoN Digital Arts festival. It was created by Derek Curry and Jennifer Gradecki as part of their research into the spread of misinformation and neural networks.